Dolcetto possesses thirteen Denominations in Piedmont and, among these, Dolcetto d’Alba is the best known and also the most plentiful in terms of bottles produced per year.

Dolcetto d’Alba possesses a youthful fragrance, with a ruby and violet colour and a fresh and fruity perfume. The flavour is completely dry, full and harmonious with a pleasant after- taste of bitter almonds.

Over the last few years, the Consortium has been involved in the task of classification of Dolcetto zones to simplify bottle labelling for local wineries. This Dolcetto region can be divided roughly into two wide strips: one stretching towards Barolo and the other running from Alba towards the Belbo Valley, where a particular terroir produces very fine and light Dolcettos. In the High Langa (Alta Langa) region, production continues until Cortemilia where the vine was once widely cultivated along stone terraces. Today a ‘ Stone Terrace Dolcetto Association’ exists to protect and promote the wine still produced with this traditional and picturesque method. Dolcetto is a wine mainly consumed (80% of all consumption) in the North west of Italy, although it deserves a wider public.

Part of Dolcetto’s problem is its name, which seems to indicate a sweet wine when precisely the opposite is true, and the fact of belonging to a group – fresh, young, fullbodied wines -which has so much competition at international level.