La Morra

Today La Morra has become a very rich country thanks to the great value taken by gold red, Barolo wine, of which the country bases its economy.

In recent decades, tourism in La Morra has increased a lot, turning the country in all respects.
Tourists from all over the world come to taste wine, delicious food and enjoy the beautiful landscape and that’s why they were born many bed & breakfast and farm holidays where to host visitors. The production of wines in La Morra is the main activity in the country.

The most valuable and most widely grown grape in the hills of La Morra is the Nebbiolo, from which it derives the Langhe Nebbiolo and especially the Barolo. They are also cultivated Dolcetto, Barbera, Freisa, the Favorita, the Nascetta and other international varieties.

In less exposed hillsides and therefore less suited to viticulture, or in the valley, for 20 years it has spread the cultivation of hazelnut trefoil, that here boasts the IGP. This precious fruit is used for a variety of confectionery products and high pasticceria.

The town, in a beautiful panoramic position, with views of the Langhe and Alps, has a medieval layout which vaguely recalls a fan. In Piazza Castello there is a spectacular viewpoint of the surrounding hills. The parish church of S. Martin, which houses a painting by Aliberti, and the municipal towers of 1730, which are 31m tall, the main square, made up of five simple and sombre square floors and a Baroque style bell tower, are worth visiting. In the Annunziata hamlet there is the Museum Ratti dei Vini di Alba, relative to the history and techniques of oenology and viticulture.